PITHE Guides

Straight answers for independent business owners.

Plain-English guides for the moments owners get stuck: a suspended Google listing, a lead app that keeps charging, a customer who will not pay, or a license you are not sure you need. No jargon, no pressure.

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Google profile · 7 min read

Google Business Profile suspended? What to do in the first 48 hours

Your Google Business Profile was suspended or video verification failed. What it means, what not to do, how to appeal with the right documents, and how to keep getting calls while you wait.

Lead apps · 6 min read

How to cancel Angi, Thumbtack or Yelp ads and stop the charges

Stuck paying for leads you do not want? How to cancel Angi, HomeAdvisor, Thumbtack and Yelp advertising, what to check in your contract, how to dispute charges, and what to do instead.

Reviews · 6 min read

Got a fake or unfair review? What a small business can actually do

How to handle fake, unfair or competitor reviews on Google and Yelp: what you can report, how to reply without making it worse, and how to bury one bad review with good ones.

Website · 6 min read

Locked out of your website because your web person disappeared?

Your web designer stopped answering and you cannot log in to your website, domain or hosting. How to find out who controls what, recover access, and make sure it never happens again.

Google profile · 5 min read

Lost access to your Google Business Profile? How to get it back

A former employee, agency or old email owns your Google Business Profile. How to request ownership, what to do if no one responds, and how to keep control for good.

AI search · 5 min read

ChatGPT has my business info wrong. How do I fix it?

AI assistants like ChatGPT, Google AI Mode and Perplexity showing the wrong phone, hours or services for your business? Where they get their data and how to correct it.

Protect your business · 10 min read

Directory Listing Scams: How to Spot Fake Invoices and "Verification" Calls

How business directory scams work, the warning signs (urgent invoices, "just verifying your address" calls, look-alike logos), what to do if you are targeted, and how to train your team.

Starting a business

Oregon · 6 min read

How to start a small business in Oregon: the steps, in order

The order to do things when starting a small business in Oregon: name, LLC, EIN, licenses, insurance, bank account, city license, and your first customers. Plain English with official links.

Oregon · 8 min read

How to start a house cleaning business in Oregon

Start a house cleaning business in Oregon: no state license needed, but here is what you do need, from LLC and insurance to bonding, pricing and your first ten clients.

Oregon · 8 min read

How to start a landscaping or lawn care business in Oregon

Start a lawn care or landscaping business in Oregon: what needs an LCB license and what does not, insurance, pricing and your first customers.

Oregon · 8 min read

How to start a handyman business in Oregon

Start a handyman business in Oregon: why you need a CCB license, the under-$1,000 exemption trap, what you cannot do without a trade license, pricing and first customers.

Oregon · 8 min read

How to start a pressure washing business in Oregon

Start a pressure washing business in Oregon: licensing questions, insurance, water and runoff rules, pricing, equipment and first customers.

Explainer · 5 min read

Licensed, bonded and insured: what each one actually means

Licensed, bonded and insured explained in plain English for small business owners and customers: what each one covers, what it costs, and how to check.

License guides

Business license guides, state by state

Plain-English license guides for small businesses and their customers: who needs a license, how to get one, what it costs, and how to look one up in Oregon, Washington, California and Florida.

Get paid and get organized

Scripts · 5 min read

Copy-and-paste texts for small business owners

Ready-to-send text messages for small business owners: following up on an estimate, asking for payment, requesting a review, replying to a bad review, and raising prices.

Pricing · 5 min read

How to raise your prices without losing customers

A plain-English guide for small service businesses: how to know it is time to raise prices, how much, how to tell customers, and a ready-to-send price increase text.

Getting organized · 5 min read

Do I need a CRM? A plain-English test for small business owners

What a CRM actually is (your customer notebook, upgraded), the signs you need one, what it should do for a small service business, and a free option with no monthly fee.

Getting organized · 4 min read

Notebook, spreadsheet or app: the best way to keep track of customers

Comparing a paper notebook, a spreadsheet and a customer app for keeping track of customers, jobs and invoices in a small business: costs, pros, cons and when to switch.

Free tools

Free tools for small business owners

Free, no-signup tools for small business owners: estimate maker, invoice maker, mileage log, job price calculator, lead cost calculator and review request texts.

Get found by more customers

Lead platforms · 9 min read

Angi and Thumbtack Alternatives: How to Get Local Customers Without Paying for Shared Leads

Why so many contractors and service businesses are frustrated with pay-per-lead apps, what owners say actually works instead, and a simple plan to get customers calling you directly.

Grow your business · 10 min read

How to Get More Local Customers for Your Small Business (Without Paying for Leads)

A plain-English playbook for local service businesses: how customers actually choose who to call, and 10 practical ways to get found, look trustworthy and turn searches into booked jobs.

Owner's guide · 8 min read

How to Get Your Business on Google Maps for Free: Step by Step (2026)

The free way onto Google Maps, what to expect at verification, why profiles get suspended, and six ways to show up higher.

AI search for local businesses · 12 min read

How to Get Your Small Business Recommended by ChatGPT and AI Search

Nearly half of consumers now ask AI tools for local business recommendations. Here is how ChatGPT, Google AI Mode and other assistants find businesses, and 9 practical steps to show up.

Directory comparison · 12 min read

Business Directories Compared: Where Should a Small Business Get Listed?

A fair, plain-English comparison of Google Business Profile, Apple Business Connect, Bing Places, Yelp, Facebook, Nextdoor, BBB, Angi, Yellow Pages and PITHE: what each costs, what it is best for, and where to start.

Owner's checklist · 11 min read

Free Business Listing Checklist: 12 Questions to Ask Before You Sign Up

Before you list your business anywhere, ask these 12 questions about cost, contracts, auto-renewal, leads, editing, cancellation and data. A practical checklist for small business owners.

Website design

Small Business Website Design: Free Mockup & Quote

Why customers check your website before they call, what a good local business website includes, and how to get a free mockup.

For customers

For customers · 9 min read

How to Find a Trustworthy Local Contractor or Service Business: 10 Checks Before You Hire

A simple checklist for hiring a local contractor, cleaner, mechanic or other service business: how to check a license, read reviews, compare quotes and spot red flags before you pay.